Part two of iNVISIQ’s five-part qualified-lead series shows REALTORS® how to turn real estate inquiries into long-term commission opportunities through behavioral science, empathetic questions, timeline-based classification, permission-based communication, and follow-up that respects the consumer instead of pressuring them.
Is social media quietly costing you commission checks? Discover how endless notifications, online arguments, and constant distractions steal your attention from the business-building activities that generate listings, referrals, and closings.
Agents often argue that part-time competitors can’t provide the focus clients deserve. So why doesn’t that same standard apply when choosing a real estate coach? In this Professional Opinion, I challenge one of the industry’s biggest double standards using real-world experience, practical business logic, and a little sarcasm along the way.
Should real estate agents stop working with buyers? After hearing a popular real estate coaching guru on YouTube tell agents to “only work with sellers,” I nearly fell out of my chair. In this Professional Opinion, I explain why I believe that’s some of the worst advice our industry can give, and why representing buyers became one of the greatest competitive advantages of my career. Agree or disagree, I hope you’ll join the conversation.
